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4 Fantabulous Facebook Ads Strategies to Grow Your Business

By now, you’ve probably heard about Facebook ads. But what you haven’t heard about is how valuable they’ve become. Facebook has continuously improved the ads platform since its launch in 2007 and...

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10 Reasons Your Facebook Page Is Failing

Not all Facebook pages are created equal. It’s hard to ignore the opportunities available with Facebook to attract, engage and convert would-be customers but building a high-converting Facebook page...

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Rule of 7: How Social Media Crushes Old School Marketing

It’s been proven over and over that the more positive contact you have with customers and prospects, the easier it is to develop and sustain relationships and ultimately, close more sales....

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New to Social Media? Start with These 10 Best Practices

Social media can be overwhelming, especially if you’re just starting out. It feels unfamiliar and uncomfortable, like someone asking you to paint a picture without any reference. If you’re new to...

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Facebook Organic Reach is Near Extinction. What Now?

Facebook organic reach refers to how many people you can reach for free on Facebook by posting to your Page. Organic reach has been declining for years and it’s a common misperception that Facebook is...

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Facebook Eliminates Ads Option for 17 Page Post Types

Facebook is eliminating 17 organic post types that Pages can convert into ads as it looks to make the actual business results of its ads more precise. Up until now, brands have been able to take any...

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10 Ways a Business Can Waste Time on Facebook

I’d imagine that you’ve probably thought long and hard about getting onto social media. There are obstacles, for sure. There are dangers, too, especially when it comes to expending resources on...

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Do I Need a Separate Facebook Page for Business?

Unless you’ve been on a deserted island somewhere, you know that Facebook is a valuable channel for marketing yourself and your business. Salespeople leverage it to stay in touch with customers and...

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20 Tips to Help You Avoid Shady Social Media Providers

I just couldn’t let another day go by without sharing my best tips to help you avoid shady social media providers. It’s frustrating to witness unsuspecting businesses (and individuals) falling for...

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7 Common Facebook Mistakes That Can Cost You Dearly

If there’s one thing that’s constant about Facebook, it’s change. Seems like every week there’s a new feature or new advertising element, some new trick to learn, or a new way to be more visible. Many...

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10 Reasons Why Your Facebook Page Is Failing

Not all Facebook pages are created equal. It’s hard to ignore the opportunities available with Facebook to attract, engage and convert would-be customers but building a high-converting Facebook page...

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6 Outdated Social Media Tactics to Give Up Today

Businesses evolve. Consumers evolve. It’s been ten years – social media has evolved and matured into a valuable marketing platform. So why are so many businesses acting like it’s 2013 – using outdated...

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Latest Research Shows Social Marketing Depts are Under-Resourced

According to the latest research, 65% of social marketing departments indicate needing a dedicated resource for content development. More than half of social marketers don’t even have access to all the...

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The Backbone of Facebook Ads Strategy and How to Master It

If you could laser-target your ideal buyers with advertising they’re interested in at the optimal times in their shopping process, all without wasting budget to reach those that’ll never buy from you,...

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4 Trusty Facebook Ads Strategies to Grow Your Page and Your Sales

By now, you’ve probably heard about Facebook ads. What you may not have heard about is how valuable they’ve become. Facebook has continuously improved the ads platform since its launch in 2007 and if...

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Social Media and Sales: Follow This Map, Bust the Myth

There are those who believe that Social Media and sales should never be in the same sentence. In fact, many of you are probably scratching your head right now hearing it come from me. But aren’t we all...

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Your MOST Important Action in Social Media Marketing and Advertising

Every business and its salesforce should be focused on the prospective customer. The most important action you can take in your Social Media marketing and advertising requires you to know who that...

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Don’t Make This Huge Mistake with Your Facebook Ads Strategy

When you venture out into the world of Facebook advertising, are you focused on the right strategy? Even if you’re an ace at analyzing and you’re happy with your results, there’s a big, huge component...

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How to Get Elected Fire Commissioner with $20 Bucks in Facebook Ads

Yep, you read that headline correctly. Although there’s much more to the story. If you ask her, Kristin Buckley will make it sound like it was easy but frankly, she kinda performed a miracle with $20...

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7 Common Facebook Marketing Mistakes That Cost You Leads and Sales

If there’s one thing that’s constant on Facebook, it’s change. Every week there’s a new feature or new advertising element, some new trick to learn, or a new way to be more visible. Many companies...

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6 Steps to Launch the Power of Facebook Ads to Promote Content, Leads, Sales

Do you ever get that face? You know, that scared face you get when you think about Facebook advertising? Let’s face it, Facebook ads can daunting to even the most experienced marketers. Facebook does a...

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Key Points, Best Practices If You’re New to Social Media

Let’s face it: finding the right path to successful social media marketing is difficult. Lots of companies invest time and money into platforms to get likes and followers without truly knowing what...

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The ONE Note That Harmonizes All Your Facebook Marketing and Advertising

It’s exhausting to try and figure out every Facebook marketing hack, trick or tactic that hits your inbox. There certainly is no shortage of Facebook marketing and advertising “tips” on the web. While...

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9 Ways You Benefit From a Social Media Conversion Review

Whether your social media marketing is in-house or outsourced, as the boss it’s hard to know where the gaps are between your current successes and where you need to be. Your inbox is full of tips,...

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Overwhelmed by Social Media Marketing? Stay Grounded with These 3 Tips

Social media marketing isn’t new anymore but many companies are still struggling to make it work. Delivering a relevant, consistent message to fans accelerates a better digital reputation and...

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The Secret Formula to Use Facebook to Get More Customers

It’s a lot easier to sell to people who know you. Over the years, Facebook has been a conduit for businesses and their customers to connect. However, as important as it is in the digital marketing...

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Do I Need a Separate Facebook Page for Business?

Unless you’ve been on a deserted island somewhere, you know that Facebook is a valuable channel for marketing yourself and your business. Salespeople leverage it to stay in touch with customers and...

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